We believe branding is critical to business success because it differentiates your company from the competition, informs potential clients about the company and reinforces the company to existing clients.

i4 design's objective is to create a unique brand identity that translates into print and web marketing materials that do the talking for you and allow potential clients know who you are before you say a word.  

Particularly for business start-ups, our goal is to develop a brand that the company can grow into that will project the level of success that the client is striving to achieve before they actually do.

brand continuity

It is important not only to develop a brand, but maintain continuity of the brand across all marketing media (print, web, radio, television, etc.). The brand (logo and color scheme, in particular) should carry through on everything that the company name appears on such as

• product and packaging design
• exhibit and presentation materials 
• business cards and brochures
• stationery (letterhead, note cards, etc.) 
• flyers/postcards
• print ads
• website
• promotional materials (e.g. company apparel) 
• social and business networking sites, etc.  

We encourage clients to always keep the brand in mind when evaluating partnerships and advertising outlets. It is unwise to partner with those that could negatively impact your brand by association. 

Associations have the ability to improve or damage brand identity. Like an individual's reputation, a brand is difficult to repair once it is tarnished.